How is your website doing on the search engines? Need a little help? Well, you’re holding the right book in your hands. This book will walk you through the steps to achieve a targeted, compelling presence on the major search engines. There are no secrets or tricks here, just 
down-to-earth, real-world advice and a clear program to get you where you want to be. And, with luck, you’ll even have a little fun along the way!
If you could think of the person whom you would most want visiting your website, who would that person be? Traditional advertisers might describe this person in terms of their demographics: 18 to 24 years old? Male or female? Wealthy or not so wealthy? But in the world of search, our focus is very different. This is how we think:
Pearl of Wisdom: The person you most want to find your website is the person who is searching for you!
Who could be a more perfect target audience than someone who is already looking for your company, your product or service, or just the sort of information you’ve got on your website? The trick, of course, is to figure out who those people are, develop an extremely targeted message for them, and put it where they will notice it. Search Engine Optimization (SEO) encompasses a wide variety of tasks that improve a website’s presence on search engines. Maybe you’ve heard a few SEO catchphrases—meta tags, link bait, or PageRank—but you don’t know exactly how to tie them all together into a meaningful package. That’s where this book comes in!
down-to-earth, real-world advice and a clear program to get you where you want to be. And, with luck, you’ll even have a little fun along the way!If you could think of the person whom you would most want visiting your website, who would that person be? Traditional advertisers might describe this person in terms of their demographics: 18 to 24 years old? Male or female? Wealthy or not so wealthy? But in the world of search, our focus is very different. This is how we think:
Pearl of Wisdom: The person you most want to find your website is the person who is searching for you!
Who could be a more perfect target audience than someone who is already looking for your company, your product or service, or just the sort of information you’ve got on your website? The trick, of course, is to figure out who those people are, develop an extremely targeted message for them, and put it where they will notice it. Search Engine Optimization (SEO) encompasses a wide variety of tasks that improve a website’s presence on search engines. Maybe you’ve heard a few SEO catchphrases—meta tags, link bait, or PageRank—but you don’t know exactly how to tie them all together into a meaningful package. That’s where this book comes in!
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